ecommerce Solutions

What is an E-commerce Platform? How to build it?

Electronic commerce or E-commerce is a term that is used for any business that is managed through the Internet. E-commerce has gained a lot of popularity as people prefer buying and selling from the comfort of their home.

There are innumerable e-commerce stores that are flourishing in this competitive world, and the credit for their growth goes to the e-commerce platforms that are managing them accurately.

Ecommerce has made everyone’s life simpler as you don’t have to wait in long queues for purchasing a product and neither do you have to step out of your house for shopping.

What is an e-commerce platform?

The e-commerce platform is a content management system which provides the complete UI (user interface) for manage all the things like product uploading, categories creation, payment option, user management etc . eCommerce platform provide the complete ease to manage your online store. Nowadays, e-commerce platforms are coming with some added features like logistics and easy payment gateways which help to boost up the website ranking in the top of different search engines. They are cheap and can be easily purchased by anyone who wants to build their own website.

How to Choose an Ecommerce Platform for your New Online Store

There is certainly no shortage of options when it comes to choosing an e-commerce platform for your new online store.  At Ecommerce Rules, our goal is to help you sift through the great number of eCommerce solutions you might find via a search engine, or to have the ability to analyze other options in a similar fashion and, ultimately, make the right choice.

Here are some of the main considerations that you need to analyze before arriving at a final solution for your online Store:

Price: You need to have an understanding of the number of products you’re going to sell, and the amount of cloud space you will need for images, video, etc.

Setup: The speed and ease of installation of your new platform, or content management system (CMS), is going to be of great interest to you.

Most commonly Used Ecommerce Platforms

CMS Based:

  • Magento
  • Opencart
  • Oscommerce
  • Prestashop
  • Woocommerce


  • Shopify
  • Bigcommerce
  • Volusion
  • Zepo
  • Kartrocket

Every platform and CMS has its plus and minus points and choosing the right one depends on your business model and requirements. If you are going in for a hosted platform, Shopify or Zepo (if you prefer a local player) might be the best options, while if you are looking for a Content Management System(CMS), then Opencart and Magento would most definitely work best. This, however, is based on user experience and we would love to hear what your experience says.


What kind of security do you want/need? – A strong security provider who deals with best SSL with latest encryption techniques. Some of the great SSL Security Providers:

  • Verisign
  • Geotrust
  • Comodo
  • Godaddy
  • Digicert
  • Thawte
  • Network Solutions

Payment gateways would you like to go for? – There are many payment gateway companies who are playing their major role in the current e-commerce industry.

Here is a list of payment gateway companies in India:

  • Ccavenue
  • Payumoney
  • Instamojo
  • Paynimo
  • Citruspay
  • Ebs pay
  • Payubiz
  • Direcpay
  • Zaakpay
  • payzippy

Marketing and Branding:

Choose an e-commerce portal which comes with Search engine optimization, email marketing integration, social media integration, CRM integration if required etc.

Technical Support:

A provider with strong technical support is probably more important that one might initially imagine for custom-developed e-commerce platforms

Scalability: The ability to scale your e-commerce site with the size of your offerings and your organization is a huge consideration!

Logistic Support:

This is the most important role in the e-commerce industry. An eCommerce store should focus on client satisfaction to gain popularity in people and in building trust and reputation. It’s very difficult to clear confusion or dissatisfaction of an online customer because your online store is virtual and not physical. Logistics can be really tricky.

Still, the logistic support for eCommerce is a big question here. Here is a list of shipping companies, which provide services for eCommerce stores in India.

  • Aramex
  • DHL
  • FedEX
  • DTDC

There are other shipping and logistics companies in India providing services for eCommerce stores. We would strongly recommend a very effective shipping solution Shiprocket, which allows any eCommerce website to automate their shipping. It is trusted by more than 4000 merchants.
Above companies are the most reliable and highly recommended brands for product delivery on time. Your online store can deliver satisfaction to your online customers by selecting an excellent shipping solution. Basically, client satisfaction of an eCommerce store depends on the quality and pricing of products, user-friendly quality of the online store, safe and secure payment options and delivery of products in time. In one word, it is the service quality that makes all the difference.

Webcera is an e-commerce service provider India. We help businesses select the right business model and marketing strategy. We reduce the complexities of selecting, implementing and utilizing relevant technology. Our comprehensive e-commerce consultancy, technology support, website development and digital marketing services make our clients’ online ventures successful.

We also have our own e-commerce product. Turn your retail store into an online e-commerce store and start serving your customers online. Our E-Commerce product provides the complete ease to manage your online store. It also has some added features like logistics, once click easy payment gateways, Built-in SEO which helps to boost up the website ranking in the top of different search engines.

Get Your Shop Online in just 72 Hours.

Check out your future-ready store here.