PPC services is a very important medium for online businesses. Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign. PPC advertising allows you to pay for top positions on search engines and appear on relevant partner websites.
The search engine optimization process can be a long one and with algorithm updates combined with high competition, it is leading more businesses to allocate more of their online marketing budget for pay-per-click advertising. PPC is so attractive because it can quickly drive highly targeted traffic to a website. The drawback is that it requires a lot of knowledge and experience to do it correctly.
Pay per click advertising, whether this is through Google Adwords, Bing Ads, Facebook Ads or even Twitter promoted tweets, is a great path to reach your potential customers fast. Our PPC services in Mumbai includes much more than just managing Google AdWords. It encompasses all the networks you would expect, from paid search to paid social. Data is at the very heart of our methodology for maximizing the ROI of your campaigns, but we don’t rely on tools, we rely on our people and their expertise.
Many small business entrepreneurs underestimate the benefits of Pay per Click Advertising and as a result, they are missing out on big opportunities to grow their online businesses in a controlled and profitable manner. What is Pay Per Click (PPC) Service? Below diagram shows you, what is the process behind PPC services?
Let’s have a review in more details How PPC Services Helping Business Success for start-ups, small businesses and generally any company that wants to do business online.
1 – PPC is measurable and Flexible
PPC is probably one of the best resources you have to measure, what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you. PPC is also flexible because it has customization options for your campaign to suit your particular needs.
Pay-Per-Click (PPC) advertising is a quick and simple way of getting your business found online. Make it easy for potential customers to find your products or services with instant visibility and get the results you want, fast. Whether you want to advertise on Google, Bing or even on Facebook, our team of PPC specialists can increase your business’s online visibility and generate valuable leads. PPC campaigns allow you to instantly advertise your products or services. Whether you want to be on the first page of Google’s search results or appear in your target demographics’ Facebook feed, we can get the right people coming to your website from day one. Once you give us the go-ahead, we can quickly set up your campaign so you start getting the results you need straight away. PPC campaigns are so flexible, we can even turn them on and off when it suits you, giving you full control of your advertising and spend. We can track precisely where your PPC leads are coming from, what people are searching for and how they’re getting in touch with you. By understanding the full marketing cycle, we can make sure your PPC campaign delivers results.
PPC campaigns offer a flexible and measurable advertising avenue, so you can see exactly where your money is going and how effective it is.
2 – PPC is cost-effective
One of the misunderstandings around PPC campaigns has to do with cost. Many people believe that PPC is a waste of money and that keeps them away from using it. But sometimes it is true that if you are not careful about how you spend your money, you will end up draining your budget on buying only hopes and not potential customers.
When you start with PPC don’t waste all your money on your first campaign but start with a small campaign and then depending on the results you can spend more money. Everything is measurable from the impressions your ads will receive, clicks you will get, visits your website and conversions so make sure that you study these numbers well before spending more. Increase your budget on campaigns that are profitable and not on campaigns that are not.
Another reason that makes PPC a cost-effective advertising solution is that you can control your budgets and allocate it on keywords or audiences that are profitable. One of the reasons PPC is so straightforward because you know exactly where your money is going, and you only pay when an interested party clicks on the ad.
3 – Advertise only where you can deliver the most
Here PPC gives you the best option to advertise where you can deliver your services or products. Unnecessarily selecting all the regions for your product or services in PPC costs you more than the product cost. And you may out of the competition with your competitors. Here to avoid such a situation you can select location targeting method in the PPC ads and these options are available in all the PPC modules such as Facebook, Google Adwords, Bing Ads etc. With location targeting, you can get as broad or defined as you’d like. From zip codes to countries, the possibilities are limitless. In this way, you can speed up your delivery than searching the right customer outside your targeted area.
Therefore small businesses need to be conscious of where they are spending their PPC money. Use location targeting to limit the regions your ads are eligible to show in. For example, do you sell garments but don’t ship internationally? Make sure your ads are only targeting your home country. Are you an AC repairing mechanic operating in a specific city? Then there is no need to advertise beyond the region of your service. In this way, you have to segment your PPC campaigns location wise to get more optimum and potential leads rather than just clicks.
4 – Much faster than SEO to get potential and targeted Customers
A huge drawback with SEO is that it can take months before you notice any results. This is not the case with PPC ads. Once your campaign goes live, ads will appear and you’ll get instant results, like visitor data, how many clicks, conversions etc. Although SEO is key to part of your online success. But PPC will get you to the top of the search results in minutes.
With a PPC campaign, you can be on the first page for a multitude of targeted terms within a day. However, the terms can cost anywhere from pennies to many dollars per click; also, for a PPC campaign to be done correctly, it’s usually best to hire a firm that can manage it full time. This can mean that PPC campaigns can get very expensive, very quickly – especially when done correctly. PPC is more effective for products than it is for service companies.
We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast.
5 – PPC helps to beat your direct competitors
Very first to beat your competitors you have to do the competitor analysis. Through this, you will come to know where exactly your direct competitors are standing in this marketing competition. Also, you have to find out which keywords they might be using to run their PPC campaigns. Or else you can find out the best performing keywords with the help of Google Keyword planner or any other service provider who provides you with the density and monthly searches graphs for particular keywords.
Another point is that Quality Score is going to be lower for competitive campaigns, and it is unlikely that your competitive campaign’s ads will show up in the first position. After all, Google’s main focus is to make sure the searcher finds what they are looking for. However, it is important to keep in mind that there is no solid data to prove that a higher position translates into a higher ROI.
As a side note, beware that when a business launches a competitive campaign on another brand, it is only a matter of time until the competitor is likely to launch its competitive campaigns in return.
The tactics we discussed above are just a few steps you should take to keep your campaigns’ chugging along nicely. You can use them even without the specific aim of going one up on the competition. As your business and market grows and changes, your campaign will too. We constantly optimize your PPC campaigns to ensure they are always reaching your audience. Ready for PPC advertising to kick-start your lead generation? Get in touch with Grow9Digital today! Call us on 07400354002 or fill out our contact form and we’ll get back to you within 24 hours.